FeedbackPulse SaaS

About FeedbackPulse SaaS

Stop guessing what your customers think and start knowing. FeedbackPulse is a self-hosted, multi-tenant SaaS platform for collecting customer feedback, measuring satisfaction with NPS scores and star ratings, running targeted surveys, and sharing a public roadmap and changelog - all from one dashboard, with OpenAI-powered sentiment analysis, auto-tagging and smart digests doing the heavy lifting. It is a complete business you can launch, brand and monetize, not just a feedback form.

Built on Laravel with a modern Tailwind CSS, Alpine.js and Chart.js interface, FeedbackPulse is designed to be sold as a service or used internally. Each tenant gets their own subdomain or custom domain, dashboard, analytics and public pages, while you run plans, billing, tenants, coupons and tax rates from a single superadmin panel. AI features are optional and plan-gated, billing runs through Stripe and PayPal, and a web-based installer and updater mean you never need the command line.

Multi-tenant SaaS architecture

FeedbackPulse is built from the ground up as a multi-tenant platform. Each tenant gets their own subdomain (for example, acme.yourdomain.com) or custom domain, a full dashboard covering products, campaigns, submissions, analytics and team management, and a set of public pages - feedback wall, roadmap, changelog and product hub. Data is isolated at the query level so tenants never see each other’s submissions, and role-based access separates tenant admin, staff and customer permissions.

As the platform owner you manage everything from the superadmin panel - create plans, set pricing, manage tenants, configure billing and monitor payments - and you can impersonate any tenant to troubleshoot without asking for their password.

Collect feedback in every format

FeedbackPulse gives you multiple channels to gather customer input, across every format your customers prefer:

• Feedback campaigns - create unlimited targeted campaigns with customizable fields and per-campaign branding: star rating, NPS, text, photo, audio, video and screenshot.
• Embeddable widget - a lightweight JavaScript snippet that drops into any website with a single script tag and matches your brand colors automatically.
• Public feedback form - shareable links that work on any device, in English, Spanish, French, German, Arabic and Chinese.
• Survey builder - advanced surveys with conditional logic, branching, multi-choice, matrix and ranking questions.
• Spam protection - optional email OTP verification, reCAPTCHA and configurable per-IP rate limiting.
• Custom thank-you pages - branded post-submission messaging with optional redirect URLs.

Every submission is tracked with full context - product, campaign, tags, status, sentiment score and customer details - so your team can reply, update statuses, toggle public visibility and apply tags from a clean, filterable dashboard.

AI-powered intelligence, OpenAI built in

FeedbackPulse integrates directly with OpenAI to turn raw feedback into action - all optional and plan-gated, so tenants who do not need AI still get a fully functional platform:

• Sentiment analysis scores every submission positive, negative or neutral so you can prioritize what matters.
• Auto-tagging reads the feedback text and suggests relevant tags, saving hours of manual categorization.
• Smart reply suggestions draft a context-aware response in one click, ready to edit and send.
• AI email digests deliver daily or weekly summaries of trends and key feedback to tenant admins.
• Anomaly detection alerts you when patterns shift unexpectedly, such as sudden rating drops or volume spikes.
• Customer health scoring identifies accounts likely to churn based on their feedback history.

Analytics and reporting

Every tenant gets a real-time analytics dashboard: Net Promoter Score with promoter and detractor breakdown and trend charts, star-rating distribution (1-5 stars) across all products and campaigns, daily and monthly submission volume, per-product comparison, status breakdown and sentiment trends over time. Any filtered dataset exports to CSV, and scheduled reports land in inboxes on a daily, weekly or monthly cadence.

Public pages - roadmap, changelog, feedback wall and product hub

Each tenant gets a suite of public-facing pages on their subdomain, accessible without login:

• Public roadmap - share what you are building and let customers vote on features and submit requests, organized into planned, in progress and completed.
• Public changelog - a clean, chronological feed of what is new, improved and fixed.
• Public feedback wall - showcase your best customer feedback as social proof, with per-submission public/private toggles.
• Product hub - a public catalog of your products, each with its own detail page, feedback and ratings.

Billing and monetization, ready to sell on day one

FeedbackPulse includes a complete billing engine so you can charge tenants immediately:

• Stripe and PayPal - full checkout, subscription management, webhook handling and refunds across both gateways.
• Flexible plans with monthly and annual pricing, feature gates and usage limits.
• Plan feature gates controlling access to custom domains, API access, widget embed, CSV export, advanced surveys, team seats and more.
• Coupon system with percentage and fixed-amount discounts, usage limits, date ranges, plan restrictions and duration controls.
• Tax rate management per country or region (US, EU VAT, UK VAT and others) with automatic PDF invoices.
• Dunning management that recovers failed payments through escalating reminders and eventual account suspension.
• Trials, pause/resume and multi-currency - configurable free trials with automatic expiry and upgrade prompts, subscriptions tenants can pause without losing data, pricing in USD, EUR, GBP and beyond, and automatic usage alerts as tenants approach their plan limits.

Superadmin panel - full platform control

The superadmin panel centralizes the whole platform: a dashboard of total tenants, revenue, active subscriptions and recent activity; tenant management to create, view, suspend, activate, restore and refund; a plan builder with granular feature gates and usage limits; coupon and tax-rate configuration; browser-based platform settings for SMTP, payment gateways, API keys and branding; a landing-page builder with live pricing pulled from your plans; one-click tenant impersonation (60-minute audited sessions); a support-ticket system with assignment and status tracking; platform-wide payment management with refunds; complete audit logs; browser-based database backups; webhook delivery logs; and exportable revenue, tenant-health and growth reports.

Security and authentication

FeedbackPulse ships with enterprise-grade protection: TOTP two-factor authentication with QR-code setup and recovery codes, nonce-based Content Security Policy headers against XSS, and query-level tenant data isolation. Four roles - superadmin, tenant admin, staff and customer - define granular access, with Google and GitHub OAuth for quick sign-in and scoped API keys carrying read/write permissions per resource. A strong password policy (minimum 8 characters, mixed case, numbers and a breach-database check), tenant-aware password resets that prevent cross-tenant exploits, encrypted platform settings for sensitive credentials, a full audit trail of every action with timestamp, user and IP, the complete Laravel CSRF and XSS stack with HTML sanitization, and tokenized email unsubscribe round out the stack.

Integrations - API, webhooks and widget

A complete REST API v2 exposes submissions, products, campaigns and webhooks, authenticated with scoped API keys and per-tenant rate limiting (60 requests per minute), with interactive documentation built into every dashboard. The webhook system fires real-time notifications on events such as new submission, low rating, status change and anomaly detected, to any URL including Slack, Discord, Zapier and custom endpoints, with full delivery logs and retry tracking. The embeddable JavaScript widget drops a feedback button onto any site, matches your brand colors and opens a form in an iframe that works cross-origin under a proper CSP.

Email, team collaboration and infrastructure

FeedbackPulse sends 10+ automated email types - an onboarding sequence (Day 2, Day 5, Day 10), AI digests, scheduled reports, low-rating and usage alerts, escalating dunning notices (reminder, urgent, final warning, suspension), trial-expiry prompts, signed team invitations, support-ticket notifications and plan-change confirmations - all configurable over SMTP with a built-in test email, plus Slack, Discord and custom-webhook alternatives. Tenants invite team members via signed links, assign admin or staff roles, cap seats per plan and share one submission dashboard, with an in-app notification panel and unread counters; tenant admins see all support tickets while staff see only their own.

On the infrastructure side, a five-step web installer sets everything up with no command line, SSH or Composer, and a requirements checker verifies PHP version, extensions and folder permissions first. A web-based updater runs migrations and clears caches from the browser. Shared hosting is fully supported through URL-based cron and a storage fallback for hosts without symlinks, alongside browser-based database backups, dynamic sitemap.xml and robots.txt generation, and a health-check endpoint for uptime monitoring.

Customization and branding

Every tenant tailors the experience to their brand: custom logo and favicon across the dashboard and public pages, primary and accent colors that flow through the widget, forms and public pages, custom cover images, optional custom domains (plan-gated), full dark mode across the entire dashboard, and multi-language feedback forms in English, Spanish, French, German, Arabic and Chinese. The superadmin can also customize the platform landing page with live pricing tables, and each campaign supports its own thank-you messaging and redirects.

GDPR and data compliance

Built-in privacy tools cover full data export of submissions, products and campaigns for portability, complete account-data deletion on request, tokenized one-click email unsubscribe, automated data-retention enforcement and privacy-first forms with optional email verification and configurable required fields.

Real-world scenarios

• SaaS product feedback - embed the widget in your app, collect NPS and text feedback after key interactions, let AI tag and score every submission, publish a public roadmap customers can vote on, and receive a weekly AI digest that flags at-risk accounts.
• Agency selling feedback as a service - spin up a branded tenant per client with their own subdomain, sell tiered subscription plans (Basic, Pro, Enterprise), let clients manage their own products, campaigns and team, and collect recurring revenue through Stripe or PayPal while dunning handles failed payments.
• E-commerce product reviews - create a product per catalog item, send buyers to product-specific forms after purchase, display approved reviews on a public feedback wall as social proof, watch star-rating analytics surface items that need attention, and export reviews to CSV for other systems.

Setup and compatibility

The five-step web installer means you can deploy FeedbackPulse on almost any host, including shared cPanel hosting - upload, visit the URL and follow the steps, with no CLI, SSH or Composer required. It runs on PHP 8.4 or higher (Laravel 12+), MySQL 5.7+ or 8.x, and Apache or Nginx with mod_rewrite, and needs the standard PHP extensions (BCMath, Ctype, cURL, DOM, Fileinfo, JSON, Mbstring, OpenSSL, PDO, Tokenizer, XML, ZIP), an SMTP server for outgoing mail and an SSL certificate for subdomain routing and secure webhooks. Stripe, PayPal and an OpenAI API key are all optional - the platform works fully without payments or AI. You receive the complete unencrypted Laravel source with no obfuscation, detailed installation, configuration, API and admin documentation, and free future updates.